Daniel Sturridge has joined West Bromwich Albion on loan until the end of the season. The out-of-favour Liverpool striker attracted interest from several clubs in this window, including Internazionale, Sevilla and Newcastle, but had a successful medical at West Brom on Monday.
Liverpool’s FA Cup conquerors are understood to have agreed a loan fee of around £1.5m for Sturridge, who has not featured for Jürgen Klopp since the Champions League rout of Spartak Moscow in early December. He has made only five starts this season.
The Baggies’ manager, Alan Pardew, said the 28-year-old will boost the club’s survival hopes. “I hope our fans can understand that we are fighting to stay in the Premier League, not just on the pitch but in the market place as well,” Pardew said. “This is a big coup for us and I speak for my staff and my players and say ‘thank you’ to Daniel for agreeing to assist us in league and Cup.”
Sturridge, who was born in Birmingham, said: “I’ve got friends here I’ve played with before, the manager spoke very well, the challenge with the team and the style of play … I just felt this was the right fit for me.”
Sturridge is likely to be the highest-profile transfer at Liverpool over the next few days with Klopp confirming Philippe Coutinho will not be replaced before Wednesday’s deadline.
The Liverpool manager, whose team have lost their past two matches, raising fresh scrutiny on the decision to sell Coutinho to Barcelona this month, said: “Phil Coutinho is not to replace in this transfer window. We can stop thinking about it. It is not about replacing anyone; it is about using our own opportunities, our own tools, players, tactics and formations.
“Yes, it is right we didn’t play well at Swansea but a few days before we played fantastic against Man City. We could have won at Swansea and exactly the same with the last game. It was not about creating chances, it was about different things. I don’t think Phil would have helped a lot in these situations.